It’s long been known that Nike was preparing to enter the metaverse, as their plans to craft digital sneakers and wearables were disclosed back in November of last year. And once the brand added RTFKT Studios, the team behind notable projects like CloneX, it was clear they had no intention of phoning anything in. Today, RTFKT …
Nearly one year after being officially appointed as Creative Director for the brand’s Made In USA division, Teddy Santis and New Balance are ready to bring their ideas to the retail. Strategically categorizing the product in three ways — elevated legacy, uniform staple, and quickstrike — New Balance and its appointed leader look to re-establish …
Within the NFT space, there exists an obsession with the “Metaverse,” a network of 3D worlds that facilitates social connection. If you follow Facebook — or, as they’re currently called, Meta — this may seem like rudimentary sci-fi, as Mark Zuckerberg has all but digified himself à la VRChat. This is only one of the …
The New Balance 2002R may not be the Boston-based brand’s most popular sneaker design, but it’s helped the century-old institution expand its consumer base. Recently, the revamped take on a pair originally released in 2010 surfaced in a mix of muted tones ahead of summer. Premium pig suede and performance-informed mesh reprise their standard roles, with the …
Few brands/retailers can rival the connection that Edison Chen’s CLOT has with Nike, Inc., because they’ve got yet another high profile collaboration coming our way soon. Previously working with the Swoosh on a Dunk High, LDWaffle, and Air Max 1, CLOT now focuses its attention on a low-top Air Jordan Retro model. Seen here via …
“Sun Club” isn’t just about the playful colors and imagery. Simpler variations, too, have been revealed as of late, such as this newly-surfaced iteration of the Air Max 90. Sustainability is what’s most on display, as both this pair and the pairs before it swap out the usual materials for part-recycled ones. This is evident across …
